Brand Marketing
Our comprehensive branding services are designed to help you create a unique, authentic brand that resonates with your target audience and sets you apart from the competition.
We take a holistic approach to brand development, starting with our brand discovery process to gain a deep understanding of your business, values and goals. From there, we work with you to develop a clear and effective brand strategy, defining your mission, vision, values, personality, visual design and brand guidelines. We believe that a strong brand foundation is essential to creating substantial brand equity, and we're committed to helping you achieve that goal.
Branding Services
1. Brand Discovery
Our initial step in the branding process involves meeting with your team, conducting research on your industry, competition, customers and culture. We will administer key stakeholder surveys and a full staff assessment, along with customer interviews to drill down to the core of how people see you now and how you want them to see you moving forward.
2. Brand Identity
We will develop a brand identity that is unique to your company through a 1-day workshop. This includes defining your company’s positioning, personality, purpose, mission, vision and values with all key decision makers for the company represented.
3. Brand Creative
We will provide mood boards indicating the direction for your visual brand representation to gauge initial aesthetic feedback and then begin producing your brand development package. This work includes new logo design, brand colors, brand typography / fonts, business card design, and more.
4. Brand Guidelines
Once the Brand Development stage is complete, we’ll develop Brand Guidelines for your company. The Brand Guidelines are your handbook for how to properly express your brand – from key messages, to where and how to use the logo, colors, fonts – and just as importantly, how NOT to use them. This document will help your team to consistently best represent your brand communicate your core brand messages.
Marketing Services
For businesses with their business goals and brand identity/guidelines firmly in place, The Brand Thread will help use marketing strategies and tactics to ensure your company effectively reaches its intended target audience and grows its market share. We offer strategic thought partnership along with execution in the following areas: